Cool Promotion Idea
Raneman
Join Date: 2010-01-07 Member: 69962Members
Join Date: 2010-01-07 Member: 69962Members
After the game is feature complete, and we're down to polishing, you should give everyone with the beta an extra key or two to share with friends. This is an effective way to create lots of publicity with almost no cost, and you'll save loads on advertising. A lot of friend I talk to are on the fence about buying NS2, and this would be enough to convince them.
EDIT: I don't know where I said in my post we were going to give away the game for free. Obviously they have to buy the full game still after the beta is over.
EDIT: I don't know where I said in my post we were going to give away the game for free. Obviously they have to buy the full game still after the beta is over.
Comments
I think you underestimate just how many beta keys have already been sold. AFAIK it's over 10k. Now multiply that by the $35 it costs per the 'free' key you are suggesting, and that's potentially $350,000 lost. That's hardly "loads saved" on advertising which is essentially just giving the game away.
Not to mention that the game is already getting a ton of publicity, at the moment I would wager that they would prefer more sales than more people playing the game for free.
I think you underestimate just how many beta keys have already been sold. AFAIK it's over 10k. Now multiply that by the $35 it costs per the 'free' key you are suggesting, and that's potentially $350,000 lost.<!--QuoteEnd--></div><!--QuoteEEnd-->
Are you sure they have nearly a half million, wow!
$350,000 for 2 years, is much i guess.
A friend said, he can not belive they need so much time for this game.
To be serious, it realy takes already very long, but they can take their time, because they have money.
<b>
I think instead of "giving" keys, they should do a "FREE WEEKEND PLAY"-Deal, which gives a lot more sells i guess.
Im not sure yet, but i guess thats how i bought team fortress 2 and play it over 2 years.
its a long time ago, so i could be wrong but i remember buying a game over a free weekend play.</b>
Reading comprehension is a valuable skill and I'm seeing less and less of it these days.
Quote the part of the post where I said we give the game away for free.
No!
The beta is the retail...there is no "beta-key" its the final product key i guess.
Quote the part of the post where I said we give the game away for free.<!--QuoteEnd--></div><!--QuoteEEnd-->
Gladly.
<!--quoteo(post=1908284:date=Feb 29 2012, 11:52 PM:name=Raneman)--><div class='quotetop'>QUOTE (Raneman @ Feb 29 2012, 11:52 PM) <a href="index.php?act=findpost&pid=1908284"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->After the game is feature complete, and we're down to polishing, you should give everyone with the beta an extra key or two to share with friends.<!--QuoteEnd--></div><!--QuoteEEnd-->
Beta key means the actual game, because that is how it is currently marketted. They don't have seperate keys for beta access and for beta access+game. Henceforth, you are saying that people should get extra copies of the game for free.
And I might add that I comprehended everything you said, you merely lacked the skills to properly express your point - either that or you are changing your point in an attempt to not appear stupid.
With that considered, invite keys for a week or so of beta before 1.0 would open up the possibility of garnering more sales, creating a larger audience, and providing more attention for the game. It's actually a very good idea game companies employ to maximize sales and to broaden the market.
Steam may charge game devs for bandwidth when they are not getting paid though, and that is the only drawback I see.
The logic: The invite keys will only be used by people who have not purchased the game, which means these people are either on the fence about purchasing the game or will not. So, if all sales as a result of players who were not going to buy the game, but did because of the invite exceeds those lost by players who may have bought the game, but won't because they were turned off after trying the game for free, it's a good choice. This of course is also not including all new sales brought in by the publicity and greater market awareness this wave of invites would bring, but also, all the sales by people on the fence who after playing now buy the game. Logically, unless there are some serious logistic issues behind such a process, this is a good option for UWE. I believe I also suggested the same idea a while back too.