Should UWE market NS2 when it is released on TV?
Obamanism
Join Date: 2009-11-20 Member: 69442Banned
Join Date: 2009-11-20 Member: 69442Banned
Comments
No. They barely have the cashflow to make the game, let alone for TV buys... They are going to depend on viral/word of mouth marketing to sell this thing.
agree. I have no TV at all
I agree 100%. You beat me to this exact post- UWE doesn't need to spend TV ad money in order to get the word out.
Television marketing campaigns go in to the 7 figure budget limit, so the answer to your questions in are it's not worth the money for an indie game.
As long as the game is good, word will tend to get around on its own anyway.
With all your questions, I suggest you read all the blog posts in the archive and you will be fully enlightened.
My example: <a href="http://www.unknownworlds.com/ns2/forums/index.php?showtopic=106484" target="_blank">http://www.unknownworlds.com/ns2/forums/in...howtopic=106484</a>
That would be the best way to advertise, besides having an intro trailer like in the L4D franchise.
Also a Meet The X/Y/Z video could possibly work. It would be tougher for the Alien side "script wise/visual dialouge reprensentation", but you could always just put a bunch of really good linked action shots together. Like a single Skulk who ninja kills the whole Marine Squad from behind, kind of like how the Predator does it from the AvP series.
How will we play it? My TV doesn't even have a remote!
How will we play it? My TV doesn't even have a remote!<!--QuoteEnd--></div><!--QuoteEEnd-->
as long as it has an internet, you are OK. It says so in the FAQ, please search next time k thx.
What about infomercials targeted to specific areas?
"This has been confirmed by Gearbox, the creators of "Opposing Force" ( halflife1 expansion ) and the recently released game "Borderlands"
Still too expensive. Any type of TV advertising that is on a national or international scale will cost a lot of money. The consumer analysis that you HAVE to do to determine 'targeting to specific areas' alone is worth a fortune.
www.gamespot.com or www.gametrailers.com etc u know gaming sites with lotz of traffic maybe even have an exclusive interview where they allso give out 3-5 cd keys for the viewers, ive seen it done live on the internet and I must say wow what a hype that makes, people will be all over it.
Paint out that Gorge or something xD
To create some hype. Or give out a 1 Week Demo of the Tools, then make a video or Screenshots the best will win a real key.
I know of several games that have given people full access to the game for a limited time, case in point being Killing Floor - A Zombie Coop Game (I hear it's THE original one. L4D was supposedly inspired from it). It was available for one weekend, and got quite a few sales from the game. In fact, I bought it. They also had a Price cut that weekend.
Since NS2 has the same price tag, I think that would be sufficient to draw in customers. Plenty, in fact.
:(
That said, there are still free and (what I find to be) ethically questionable routes to spreading the word. You might have noticed a lot of 4chan threads (mostly in \d\) that were about the movie "Paranormal Activity." Every one of these threads starts off by suggesting how scary the movie is in one way or another. Replies will come in echoing similarly, bumping the thread to the top each time. Doing this, you easily reach thousands of people. A lot of people (like me) who waste untold hours on image/text *chan boards recognize these threads as marketing gimmicks, since they're uncharacteristic of the board they're in. Either way, it was the first time I saw a board used to seriously advertise something other than pump-and-dump domains ("help me get revenge on my girlfriend!") or pseudo-pyramid-schemes for teens (lockerz). It makes sense, though -- 4chan operates some of the most high-volume English-speaking boards in the world.
Now, I personally don't like this sort of advertising, but it's something for the hard-core NS fan to keep in mind.