As much as I've enjoyed Tool and NIN, I don't think they fit the model. Most NIN stuff you aren't going to be listening too at the age of 40. It's high quality, but not universal enough. Tool as much as I love them isn't anthemic enough I think. Their songs just don't have melodies that stick with you forever as cool as they are. If someone tells you "what's the name of that tool song that goes like this?" and starts humming, unless it's schism you'll have no idea.
Nirvana doesn't fit either I don't think. I'm not going to argue with their influence, but can you imagine moshing around to Smells Like Teen Spirit as a 40 year old?
Radiohead and Red Hot Chili Peppers definitely have the potential I think.
Well, I don't know about that. Just because 40 and 50 and 60 year olds aren't still reenacting Woodstock (successfully, anyway) doesn't mean those classic songs featuring sex and drugs don't have lasting appeal... if adults can still remember a song decades later, and the youth of following generations still can relate to it, it has lasting appeal.
<!--quoteo(post=1662717:date=Dec 3 2007, 09:17 AM:name=lolfighter)--><div class='quotetop'>QUOTE(lolfighter @ Dec 3 2007, 09:17 AM) <a href="index.php?act=findpost&pid=1662717"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->I must agree. In fact, this morning I was about to make the OPPOSITE case: That it doesn't make much sense to talk about staying power as long as the band is still around. The way I see it, a band that has staying power is one that is still listened to long after it's "dead."<!--QuoteEnd--></div><!--QuoteEEnd--> At last, we agree on SOMETHING! <img src="style_emoticons/<#EMO_DIR#>/wow.gif" style="vertical-align:middle" emoid=":0" border="0" alt="wow.gif" />
locallyunsceneFeeder of TrollsJoin Date: 2002-12-25Member: 11528Members, Constellation
edited December 2007
<!--quoteo(post=1662751:date=Dec 3 2007, 01:16 PM:name=moultano)--><div class='quotetop'>QUOTE(moultano @ Dec 3 2007, 01:16 PM) <a href="index.php?act=findpost&pid=1662751"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->Nirvana doesn't fit either I don't think. I'm not going to argue with their influence, but can you imagine moshing around to Smells Like Teen Spirit as a 40 year old?<!--QuoteEnd--></div><!--QuoteEEnd--> Yes? You can't? I mean if you've never liked the song that's one thing but that song is going to be played for a long time.
And we really are talking about a bunch of different things. Ninety percent of this thread is hard rock so far but what about blues/soul/rap/jam/pop: Stevie Ray, B.B. King, Aretha Franklin, Run DMC, Grateful Dead, Phish, The Who, Michael Jackson. I still hear Thriller and Billy Jean played all the time; those songs are 20 years old. I haven't even touched punk or electronic artists. Staying power could be measured within genres or as broadest appeal.
Edit: I mean if you're just talking about years played I'd wager Adam Sandler's Turkey Song, and Arlo Guthrie's Alice's Restaurant will be played every Thanksgiving for as long as Thanksgiving exists.
ThansalThe New ScumJoin Date: 2002-08-22Member: 1215Members, Constellation
<!--quoteo(post=1662763:date=Dec 3 2007, 02:32 PM:name=locallyunscene)--><div class='quotetop'>QUOTE(locallyunscene @ Dec 3 2007, 02:32 PM) <a href="index.php?act=findpost&pid=1662763"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->Edit: I mean if you're just talking about years played I'd wager Adam Sandler's Turkey Song, and Arlo Guthrie's Alice's Restaurant will be played every Thanksgiving for as long as Thanksgiving exists.<!--QuoteEnd--></div><!--QuoteEEnd--> <insert VERY long string of swearing here>
I forgot to put on Alice's this thanksgiving ;(
Was at my GF's and I just didn't think of playing it....
I fail it.
BTW, for the note of thinking that we will stop listening to music just because we are older? Elvis, The Beatles, Billy Holiday, all of these were considered rebellious for their time. Now they are normal. My dad still listens to what he listened to growing up, I doubt I will ever stop listening to what I listened to growing up.
InsaneAnomalyJoin Date: 2002-05-13Member: 605Members, Super Administrators, Forum Admins, NS1 Playtester, Forum Moderators, NS2 Developer, Constellation, NS2 Playtester, Squad Five Blue, NS2 Map Tester, Subnautica Developer, Pistachionauts, Future Perfect Developer
<!--quoteo(post=1662751:date=Dec 3 2007, 06:16 PM:name=moultano)--><div class='quotetop'>QUOTE(moultano @ Dec 3 2007, 06:16 PM) <a href="index.php?act=findpost&pid=1662751"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->As much as I've enjoyed Tool and NIN, I don't think they fit the model. Most NIN stuff you aren't going to be listening too at the age of 40. It's high quality, but not universal enough.<!--QuoteEnd--></div><!--QuoteEEnd-->
I have to disagree with that. The main reason being that Trent Reznor is in his fourties. That means, at the very least, that a reasonable proportion of the people that got into NIN back in their early days are likely to be of a similar age. And besides, if Reznor is making music that's relevant to him at the age of fourty-two (I think) then why should it not be equally relevant to others of the same age?
I think a useful way of identifying bands that might be considered to have staying power would be to consider their influence on other musicians. Take pretty much any artist from the list in the first post, and there will be a barrage of musicians that have since cited their work as a major influence in their own music.
If we look at current bands that are similarly cited as influences, we can certainly see some cropping up that have been repeatedly mentioned in this thread. Radiohead, Nirvana, Nine Inch Nails, Red Hot Chilli Peppers to name a few (and I'm not really biased; I only care for two of those bands).
Whilst I think measuring the extend of their appeal is a part of it, I think really big part of their "staying power" is their effect on popular music as a whole.
P.S. Depot, George Harrison isn't around anymore either.
Government regulations require destruction of all rock-related materials in posession of individuals over fifty years of age. Compliance permits full ration reward. Non-compliance will be seen as an act of sedition and may lead to serious consequences such as reprimands and fines, followed by death.
<!--quoteo(post=1662841:date=Dec 4 2007, 05:45 AM:name=lolfighter)--><div class='quotetop'>QUOTE(lolfighter @ Dec 4 2007, 05:45 AM) <a href="index.php?act=findpost&pid=1662841"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->Government regulations require destruction of all rock-related materials in posession of individuals over fifty years of age. Compliance permits full ration reward. Non-compliance will be seen as an act of sedition and may lead to serious consequences such as reprimands and fines, followed by death.<!--QuoteEnd--></div><!--QuoteEEnd--> Lies, all lies. In my possession are some old Elvis, Chuck Berry, Big Bopper, Danny & The Juniors, Ritchie Valens etc.... should I be afraid?!? <img src="style_emoticons/<#EMO_DIR#>/confused-fix.gif" style="vertical-align:middle" emoid="???" border="0" alt="confused-fix.gif" />
Are you over fifty? Have you filled in and submitted a Seditious Materials Registration Formulabook? Are you conspiring with lolfighter to derail this thread?!
Although not exactly relevant to the conversation at hand, moultano's post reminded me of one of my favorite xkcd comics: <img src="http://imgs.xkcd.com/comics/with_apologies_to_the_who.png" border="0" class="linked-image" />
Bands with staying power are the ones that get popular, not necessarily the innovative ones, although having an uncommon sound really makes people more likely to remember the band. Britney Spears/etc are hugely popular, but are quickly forgotten because they all sound the same. There are many bands that have exerted a great deal of influence in their respective genres, yet are fairly obscure to the mainstream listener (For example, many people have probably never heard of Throbbing Gristle or Kraftwerk.)
Soul_RiderMod BeanJoin Date: 2004-06-19Member: 29388Members, Constellation, Squad Five Blue
The big problem with trying to predict bands who have staying power is this:
Most people grow up and old listening to the music they grew up with, and maybe passing some of that on to the younger generations. If anyone is hugely successful now, they will still be there in the future, as their fans carry their name on.
But, and it is a big but, it is all subjective. I have a friend who is beatles crazy, and when I try to talk to him about other classic bands from the same time (The Kinks, The Rolling Stones, The Who), he dismisses them as unimportant and certainly not legendary bands.
Speak to an older Elvis fan about the impact he had on their lives, then ask me about Elvis, (I won't post my personal opinions as that is not the point of this thread), but what is one man's influential hero, is another man's corporate throwaway puppet.
Music is subjective, and no 2 people will ever agree on a total list of classic bands, and that is as it should be. Trying to say now, who is going to stand the test of time, is a pretty silly idea in my book, as at the end of the day, it's the people who buy the music who carry it on.
Take Bon Jovi, one of the biggest selling bands in the world ever, and still going after 25 years. In 20 years time, will they be revered as icons as the beatles and stones are? Quite possibly, should they be considered in that category? I guarantee a very diverse range of answers to that question.
That is what makes music the wonderful thing that it is, and long may it continue. Don't bother trying to discuss who will be remembered in that elite category, because people will always disagree. By all means say who YOU will still be listening to in 20 years time, but I guarantee not everyone will be, and not everyone will agree with you.
Personally in 20 years, I will still be listening to Pink Floyd, The Stones, The Kinks, The Who, Foo Fighters, RHCP, RATM, Metallica, Gun's n Roses, The Smiths, Jet, SquarePusher, Jeff Buckley, Buffalo Springfield, Massive Attack, Prodigy, The Beautiful South, Faithless, and several hundred more bands that would take me half the day to write and remember. It doesn't mean any of them will be classic bands to you, but they will all be classic bands to me, because they influenced me, in some way, or signify times of major events in my life. To me these and hundreds more will be classic bands, and if I end up with a lot of influence, they could quite easily be thrown into the classic band category.
Just remember, music is about feeling, it's how you feel that counts.
locallyunsceneFeeder of TrollsJoin Date: 2002-12-25Member: 11528Members, Constellation
<!--quoteo(post=1663344:date=Dec 9 2007, 09:02 AM:name=lolfighter)--><div class='quotetop'>QUOTE(lolfighter @ Dec 9 2007, 09:02 AM) <a href="index.php?act=findpost&pid=1663344"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->Actually, I wonder if Kraftwerk will be listened to more widely in the future at some point. Kind of a van Gogh thing.<!--QuoteEnd--></div><!--QuoteEEnd--> "Autobahn" is the first song I heard that I considered "art".
Zig...I am Captain Planet!Join Date: 2002-10-23Member: 1576Members
<!--quoteo(post=1662736:date=Dec 3 2007, 07:33 AM:name=DiscoZombie)--><div class='quotetop'>QUOTE(DiscoZombie @ Dec 3 2007, 07:33 AM) <a href="index.php?act=findpost&pid=1662736"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->that is a pretty comprehensive list and I would tend to agree with most/all of them. I wish the Chemical Brothers were better known though, and Aphex Twin for that matter =p<!--QuoteEnd--></div><!--QuoteEEnd-->
If we can still list rock bands from "our generation" that have that "staying power" and will likely continue (like Offspring, Nirvana, Foo Fighters), I would like to offer up <b>Sublime</b>.
Talk about the anthems of a generation. 40oz to Freedom, Badfish, the legendary Smoke Two Joints cover..
locallyunsceneFeeder of TrollsJoin Date: 2002-12-25Member: 11528Members, Constellation
<!--quoteo(post=1663465:date=Dec 10 2007, 01:07 PM:name=Zig)--><div class='quotetop'>QUOTE(Zig @ Dec 10 2007, 01:07 PM) <a href="index.php?act=findpost&pid=1663465"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->If we can still list rock bands from "our generation" that have that "staying power" and will likely continue (like Offspring, Nirvana, Foo Fighters), I would like to offer up <b>Sublime</b>.
Talk about the anthems of a generation. 40oz to Freedom, Badfish, the legendary Smoke Two Joints cover..<!--QuoteEnd--></div><!--QuoteEEnd--> April 26, 1992 - one of my favorite songs ever.
<!--quoteo(post=1663506:date=Dec 10 2007, 05:56 PM:name=pardzh)--><div class='quotetop'>QUOTE(pardzh @ Dec 10 2007, 05:56 PM) <a href="index.php?act=findpost&pid=1663506"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->Uh, Grateful Dead anyone? I mean, they are widely known as the longest running rock n' roll band in history.<!--QuoteEnd--></div><!--QuoteEEnd--> it's strange - as famous as the Dead are, and as omnipresent as those little rainbow colored bears are, you never hear the Dead on the radio. I guess the long jam sessions just aren't good for small radio nuggets. Also, if wikipedia is to be believed, the dead were around from '65 to '95; the Stones were around from '62 to present.
locallyunsceneFeeder of TrollsJoin Date: 2002-12-25Member: 11528Members, Constellation
<!--quoteo(post=1663613:date=Dec 11 2007, 02:07 PM:name=DiscoZombie)--><div class='quotetop'>QUOTE(DiscoZombie @ Dec 11 2007, 02:07 PM) <a href="index.php?act=findpost&pid=1663613"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->it's strange - as famous as the Dead are, and as omnipresent as those little rainbow colored bears are, you never hear the Dead on the radio. I guess the long jam sessions just aren't good for small radio nuggets. Also, if wikipedia is to be believed, the dead were around from '65 to '95; the Stones were around from '62 to present.<!--QuoteEnd--></div><!--QuoteEEnd--> I hear them on the radio on classic stations. I heard The Dead version of "Friend of the Devil" driving down from NH this weekend.
<!--quoteo(post=1663613:date=Dec 11 2007, 03:07 PM:name=DiscoZombie)--><div class='quotetop'>QUOTE(DiscoZombie @ Dec 11 2007, 03:07 PM) <a href="index.php?act=findpost&pid=1663613"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->it's strange - as famous as the Dead are, and as omnipresent as those little rainbow colored bears are, you never hear the Dead on the radio. I guess the long jam sessions just aren't good for small radio nuggets. Also, if wikipedia is to be believed, the dead were around from '65 to '95; the Stones were around from '62 to present.<!--QuoteEnd--></div><!--QuoteEEnd--> The beauty of the music is seeing it live, anyway, and that's really what I mean by the staying power of the Dead. Their music is still played live around the country today by any one of a million cover bands and the 2 original members that are still touring with their own bands.
moultanoCreator of ns_shiva.Join Date: 2002-12-14Member: 10806Members, NS1 Playtester, Contributor, Constellation, NS2 Playtester, Squad Five Blue, Reinforced - Shadow, WC 2013 - Gold, NS2 Community Developer, Pistachionauts
<!--quoteo(post=1663621:date=Dec 11 2007, 04:01 PM:name=pardzh)--><div class='quotetop'>QUOTE(pardzh @ Dec 11 2007, 04:01 PM) <a href="index.php?act=findpost&pid=1663621"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->The beauty of the music is seeing it live, anyway, and that's really what I mean by the staying power of the Dead. Their music is still played live around the country today by any one of a million cover bands and the 2 original members that are still touring with their own bands.<!--QuoteEnd--></div><!--QuoteEEnd--> I consider myself fairly well exposed to classic rock, but I don't think I've ever heard a Grateful Dead song I'd recognize again. No slight against them, I'm just wondering how I've avoided this, or how it is that they've slipped out of the canon. I've certainly never heard them on the radio. Any recommendations on where to start?
<!--quoteo(post=1663649:date=Dec 11 2007, 08:04 PM:name=moultano)--><div class='quotetop'>QUOTE(moultano @ Dec 11 2007, 08:04 PM) <a href="index.php?act=findpost&pid=1663649"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->I consider myself fairly well exposed to classic rock, but I don't think I've ever heard a Grateful Dead song I'd recognize again. No slight against them, I'm just wondering how I've avoided this, or how it is that they've slipped out of the canon. I've certainly never heard them on the radio. Any recommendations on where to start?<!--QuoteEnd--></div><!--QuoteEEnd--> Same with me.
You know what's crazy? A lot of the true staying power classic bands do absolutely nothing whatsoever for me. I think they suck balls. I'm a huge metal head and I don't even like Metallica.
The Stones are alright, though. Staying power is more about the luck of having an appealing message at the right moment in time, to the right group of people, and the right message to strike a chord with said group than actually having legendary musical talents. Some legendary bands and artists DO have great musical ability, but honestly, look at how poppy and generic a lot of it is. The devils music it's not, but I could see why classical composers and such were at odds with that type of music back in the day.
<!--quoteo(post=1663653:date=Dec 11 2007, 09:32 PM:name=Depot)--><div class='quotetop'>QUOTE(Depot @ Dec 11 2007, 09:32 PM) <a href="index.php?act=findpost&pid=1663653"><{POST_SNAPBACK}></a></div><div class='quotemain'><!--quotec-->Same with me.<!--QuoteEnd--></div><!--QuoteEEnd--> I'd pick up American Beauty, it's their easiest studio album to settle into.
Definitely get Europe '72. It's a 2-disc live set that is <i>awesome</i>.
Comments
As much as I've enjoyed Tool and NIN, I don't think they fit the model. Most NIN stuff you aren't going to be listening too at the age of 40. It's high quality, but not universal enough. Tool as much as I love them isn't anthemic enough I think. Their songs just don't have melodies that stick with you forever as cool as they are. If someone tells you "what's the name of that tool song that goes like this?" and starts humming, unless it's schism you'll have no idea.
Nirvana doesn't fit either I don't think. I'm not going to argue with their influence, but can you imagine moshing around to Smells Like Teen Spirit as a 40 year old?
Radiohead and Red Hot Chili Peppers definitely have the potential I think.
At last, we agree on SOMETHING! <img src="style_emoticons/<#EMO_DIR#>/wow.gif" style="vertical-align:middle" emoid=":0" border="0" alt="wow.gif" />
Yes? You can't? I mean if you've never liked the song that's one thing but that song is going to be played for a long time.
And we really are talking about a bunch of different things. Ninety percent of this thread is hard rock so far but what about blues/soul/rap/jam/pop: Stevie Ray, B.B. King, Aretha Franklin, Run DMC, Grateful Dead, Phish, The Who, Michael Jackson. I still hear Thriller and Billy Jean played all the time; those songs are 20 years old. I haven't even touched punk or electronic artists. Staying power could be measured within genres or as broadest appeal.
Edit: I mean if you're just talking about years played I'd wager Adam Sandler's Turkey Song, and Arlo Guthrie's Alice's Restaurant will be played every Thanksgiving for as long as Thanksgiving exists.
<insert VERY long string of swearing here>
I forgot to put on Alice's this thanksgiving ;(
Was at my GF's and I just didn't think of playing it....
I fail it.
BTW, for the note of thinking that we will stop listening to music just because we are older?
Elvis, The Beatles, Billy Holiday, all of these were considered rebellious for their time. Now they are normal. My dad still listens to what he listened to growing up, I doubt I will ever stop listening to what I listened to growing up.
I have to disagree with that. The main reason being that Trent Reznor is in his fourties. That means, at the very least, that a reasonable proportion of the people that got into NIN back in their early days are likely to be of a similar age. And besides, if Reznor is making music that's relevant to him at the age of fourty-two (I think) then why should it not be equally relevant to others of the same age?
I think a useful way of identifying bands that might be considered to have staying power would be to consider their influence on other musicians. Take pretty much any artist from the list in the first post, and there will be a barrage of musicians that have since cited their work as a major influence in their own music.
If we look at current bands that are similarly cited as influences, we can certainly see some cropping up that have been repeatedly mentioned in this thread. Radiohead, Nirvana, Nine Inch Nails, Red Hot Chilli Peppers to name a few (and I'm not really biased; I only care for two of those bands).
Whilst I think measuring the extend of their appeal is a part of it, I think really big part of their "staying power" is their effect on popular music as a whole.
P.S. Depot, George Harrison isn't around anymore either.
Lies, all lies. In my possession are some old Elvis, Chuck Berry, Big Bopper, Danny & The Juniors, Ritchie Valens etc.... should I be afraid?!? <img src="style_emoticons/<#EMO_DIR#>/confused-fix.gif" style="vertical-align:middle" emoid="???" border="0" alt="confused-fix.gif" />
(Seriously, we're derailing the thread.)
<img src="http://imgs.xkcd.com/comics/with_apologies_to_the_who.png" border="0" class="linked-image" />
It makes me want to play some Frets on Fire now.
Most people grow up and old listening to the music they grew up with, and maybe passing some of that on to the younger generations. If anyone is hugely successful now, they will still be there in the future, as their fans carry their name on.
But, and it is a big but, it is all subjective. I have a friend who is beatles crazy, and when I try to talk to him about other classic bands from the same time (The Kinks, The Rolling Stones, The Who), he dismisses them as unimportant and certainly not legendary bands.
Speak to an older Elvis fan about the impact he had on their lives, then ask me about Elvis, (I won't post my personal opinions as that is not the point of this thread), but what is one man's influential hero, is another man's corporate throwaway puppet.
Music is subjective, and no 2 people will ever agree on a total list of classic bands, and that is as it should be. Trying to say now, who is going to stand the test of time, is a pretty silly idea in my book, as at the end of the day, it's the people who buy the music who carry it on.
Take Bon Jovi, one of the biggest selling bands in the world ever, and still going after 25 years. In 20 years time, will they be revered as icons as the beatles and stones are? Quite possibly, should they be considered in that category? I guarantee a very diverse range of answers to that question.
That is what makes music the wonderful thing that it is, and long may it continue. Don't bother trying to discuss who will be remembered in that elite category, because people will always disagree. By all means say who YOU will still be listening to in 20 years time, but I guarantee not everyone will be, and not everyone will agree with you.
Personally in 20 years, I will still be listening to Pink Floyd, The Stones, The Kinks, The Who, Foo Fighters, RHCP, RATM, Metallica, Gun's n Roses, The Smiths, Jet, SquarePusher, Jeff Buckley, Buffalo Springfield, Massive Attack, Prodigy, The Beautiful South, Faithless, and several hundred more bands that would take me half the day to write and remember. It doesn't mean any of them will be classic bands to you, but they will all be classic bands to me, because they influenced me, in some way, or signify times of major events in my life. To me these and hundreds more will be classic bands, and if I end up with a lot of influence, they could quite easily be thrown into the classic band category.
Just remember, music is about feeling, it's how you feel that counts.
"Autobahn" is the first song I heard that I considered "art".
If we can still list rock bands from "our generation" that have that "staying power" and will likely continue (like Offspring, Nirvana, Foo Fighters), I would like to offer up <b>Sublime</b>.
Talk about the anthems of a generation. 40oz to Freedom, Badfish, the legendary Smoke Two Joints cover..
Talk about the anthems of a generation. 40oz to Freedom, Badfish, the legendary Smoke Two Joints cover..<!--QuoteEnd--></div><!--QuoteEEnd-->
April 26, 1992 - one of my favorite songs ever.
it's strange - as famous as the Dead are, and as omnipresent as those little rainbow colored bears are, you never hear the Dead on the radio. I guess the long jam sessions just aren't good for small radio nuggets. Also, if wikipedia is to be believed, the dead were around from '65 to '95; the Stones were around from '62 to present.
I hear them on the radio on classic stations. I heard The Dead version of "Friend of the Devil" driving down from NH this weekend.
The beauty of the music is seeing it live, anyway, and that's really what I mean by the staying power of the Dead. Their music is still played live around the country today by any one of a million cover bands and the 2 original members that are still touring with their own bands.
I consider myself fairly well exposed to classic rock, but I don't think I've ever heard a Grateful Dead song I'd recognize again. No slight against them, I'm just wondering how I've avoided this, or how it is that they've slipped out of the canon. I've certainly never heard them on the radio. Any recommendations on where to start?
Same with me.
Tool
and most definitely `Floyd
The Stones are alright, though. Staying power is more about the luck of having an appealing message at the right moment in time, to the right group of people, and the right message to strike a chord with said group than actually having legendary musical talents. Some legendary bands and artists DO have great musical ability, but honestly, look at how poppy and generic a lot of it is. The devils music it's not, but I could see why classical composers and such were at odds with that type of music back in the day.
I'd pick up American Beauty, it's their easiest studio album to settle into.
Definitely get Europe '72. It's a 2-disc live set that is <i>awesome</i>.