|BBB Smacks Apple:|
The Better Business Bureau is asking Apple to stop claiming they have the “world's fastest, most powerful personal computer”. These ads were even banned in the UK because the claims Apple made were not supported. At this point it isn't clear what Apple will do, but even the UK banning didn't stop them last time. It will be interesting to see what happens.
The Council of Better Business Bureaus has recommended that Apple Computer discontinue comparative performance claims regarding its Power Mac G5 desktop. Acting on a tip from Apple rival Dell, the council's National Advertising Division (NAD) "determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful personal computer' and that it 'edged out the competition on integer.'"