This might sound slightly odd but something that does catch a large section of gamers is a good read.
Take blizzard for instance, they might not always come out with new material for there games but theres books that have continued the stories over the years so when they do come back to making a game they can take off from the books advances in the story. Such as Planets, buildings, weapons etc....
I think from the small reads NS had way back when would make for a great book and catch many peoples attention to the games new development and future release + possibly a story line to the game......Lord knows a good story line will keep any gamer coming back for more.
Could I suggest Richard A. Knaak as a writer?
Well in any case this is an idea simply outside of the game.